Practical Advice for First-time Entrepreneurs Over Age 50

(PRWEB) September 30, 2014

Author Diane Eschenbach has spent years developing shortcuts to starting an online business in just a few months. That’s why her new book How to Quickly Start A Business Online especially appeals to those over age 50. Many mature workers are looking to rewrite the next chapter of their work life but haven’t all the time in the world to make things happen.

“Retirement isn’t always by choice,” Ms. Eschenbach points out. “When an employee over age 50 loses his or her job unexpectedly, waiting for a new opportunity isn’t always an option. That may be the right time to take those long-lost dreams off the shelf and seriously consider starting an online business.”

According to Ms. Eschenbach, the Internet makes it easier than ever to turn a hobby into a business, to write, publish and promote a book, or simply stay engaged in financially and personally rewarding activities.

How to Quickly Start A Business Online is a practical guide without the tech jargon or complex instructions that only the tech savvy could digest. With just a computer and a commitment of time and energy, being one’s own boss is an attainable goal. Moreover, since creating a website need not involve coding or custom web design, starting a business is less financially risky.

In the book, Ms. Eschenbach explains the essentials of starting an online business, including playing to inherent strengths, how to generate an idea for a business and how to define the business and position the product. She also provides easy-to-implement strategies for social media as well as ways to evaluate progress along the business journey and make any necessary modifications. Readers will also gain a working knowledge of public relations and book promotion, thanks to two bonus chapters—one by the famed media coach, marketing and PR expert Susan Harrow and another by Amber Ludwig who is a popular online business and marketing expert for authors, speakers and coaches.

How to Quickly Start a Business Online can be purchased on Ms. Eschenbach’s website. The website currently offers a free downloadable inspirational poster entitled ”10 Principles for Starting a Business Online After 50.”

About the Author

Diane Eschenbach is a marketing consultant and start-up specialist. Over the past 30 years, she has advised and consulted many entrepreneurs in developing marketing plans and company infrastructures. She has worked with a diverse industry list of clients including financial companies such as Chemical Bank, and MONY, fashion companies such as AC&R, Arrow Shirt and Chanel, and luxury brand trendsetters such as Bloomingdales. In 2011, after working with the medical industry, she co-authored a peer-reviewed article about Medical Marketing. A pioneering work about the marketing of traditional botanical medicine and has received mention in such publications as the Daily News™, Newsday™ and AARP’s Life Reimagined™ Stories.

Ms. Eschenbach holds a bachelors degree in Organizational Leadership with a minor in Psychology from Fordham University.

For more information visit: How to Quickly Start a Business Online or contact Ms. Eschenbach

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Lexus of Richmond Teams with Independence Golf Club to be Eco Friendly

Richmond, VA. (PRWEB) September 25, 2014

Richmond, Virginia: Independence Golf Club has reopened this month with a beautiful new facility and a strong focus on being eco-friendly. Whether that means using earth friendly fertilizers or grass that needs less water it shows a commitment to improving our environment. That commitment continues with their announcement of using two new Lexus CT Hybrids from Lexus of Richmond as their official Player Assistance Vehicles (beverage carts) making them the only golf course in the world using hybrid cars in this way.

Giff Breed, President of Pro’s Inc. operators of the Golf Club said, “Sustainability is important to us and just like the Lexus CT Hybrids. We want to leave the planet in better condition than when we found it. Since 85% of luxury hybrids on the road today are Lexus Hybrids it was the obvious choice for us. These vehicles are quiet, cutting edge and will add to the golf experience at our club. And to show our appreciation to Lexus of Richmond we have created preferred reserved parking at the Club for Lexus of Richmond customers.”

George Whitlow, President of Lexus of Richmond is taking the relationship with Independence Golf Club even further. He shared, “Lexus of Richmond is going to offer a pick-up and delivery service for our customers. Book a tee-time, make a service appointment, and we will pick up your Lexus at Independence while you are golfing, service and clean it, and then return it to Independence before you walk off the 18th green.”

Lexus of Richmond will also be showing their support to young local golfers. Leighann Albaugh, PGA, Director of Robins Junior Program said, “We are super excited to be partnering with Lexus of Richmond and appreciate their generous donation of a scholarship for a boy and a girl at our overnight camp each summer. The difference that camp can make in the life of a child is profound. It’s an experience that they’ll remember forever.”

With so many events at Independence Golf Club (@IndependenceGC) and Lexus of Richmond (@LexusofRichmond) they will be using Twitter to keep their followers and customers updated on all these activities. There are also monthly Twitter contests to reward their online followers and customers for their engagement and participation. Start following them today.

See the Lexus of Richmond videos at [ and

For information about the Lexus /Independence Golf Summer Camp visit or email [email protected]

About Lexus of Richmond:

Lexus of Richmond is located at 9703 Midlothian Pike, Richmond, VA 23235.

Telephone: 804-323-8000 Contact: Tom Flood Website:

Publicerad i News Taggar: , , , , , , Presenting Panel Discussion at The Business Council of New York State Annual Meeting

Rochester, NY (PRWEB) September 18, 2014, an industry-leading intellectual property and innovation solutions provider, announced they will be hosting a panel discussion at The Business Council of New York State Annual Meeting at The Sagamore Resort in Bolton Landing on Thursday, September 18, 2014, titled “Commercializing University-Based Innovation – Accelerating Growth in NYS.”

The distinguished panel includes Anthony G. Collins, President of Clarkson University, as moderator; and participants Kenneth Adams, President and Chief Executive Officer, Empire State Development and Commissioner, New York State Department of Economic Development; Robert L. Clark, Senior Vice President for Research and Dean of the Hajim School of Engineering and Applied Sciences, University of Rochester; Scott Gucciardi, Senior Vice President, Welch Allyn, Inc.; Dr. Timothy Killeen, President of the Research Foundation and SUNY Vice Chancellor for Research; and Manny Schecter, Chief Patent Counsel, Associate General Counsel, and Managing IP Attorney, IBM Corporation.

“Innovation is critical to maintaining the leadership positions that New York State and our nation enjoy in the global economy. Among the most important assets of our State and nation are research focused universities and the game-changing intellectual property discovered by those institutions,” said John S. Bonin, Chief Operating Officer of

Bonin went on to say, “ is a leader in providing solutions to the world’s most innovative enterprises, and is particularly pleased to enable the connection of discovery and commercialization opportunities with our latest solution, InnovationQ. We are delighted to be able to bring together six senior officers who are internationally recognized thought leaders to discuss the commercialization of university innovation at the Annual Meeting of a most important business advocacy group – The Business Council of New York State.”

“Commercializing the many important innovations coming from New York State’s research-focused universities is critical to economic growth and job creation,” said Heather C. Briccetti, Esq., president and CEO of The Business Council of New York State.

About The Business Council of New York State

The Business Council of New York State, Inc. is the leading business organization in New York State, representing the interests of large and small firms throughout the state. Its membership is made up of thousands of member companies, as well as local chambers of commerce and professional and trade associations. For more information about The Business Council of New York State, please visit

About helps organizations make complex business decisions to manage and protect their innovations. Our industry-leading, easy-to-use portfolio of solutions enables businesses and research organizations to increase revenue, optimize R&D operations, and manage intellectual property risk through insightful patent and non-patent literature analytics and publishing. For more information about, please visit


Caitlyn Tuzzolino, Marketing Director



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